Wisdom: Media Training For Entrepreneurs-Win Over The Media Workshop

Sep
10
2012

Have you ever wondered how the media works or why some people/companies get more coverage than others?  Having been a news anchor/reporter for more than a decade, I”ve heard hundreds of pitches and  interviewed everyone from government officials to celebrities to entrepreneurs.  So what”s the secret to winning over the media and how can it help your business and brand?   I”m excited to announce Zen Media”s latest workshop-Media Training For Entrepreneurs on Thursday, October 18th. 

Where: Hera Hub: 9710 Scranton Road, #160, San Diego, CA 92121

When: Oct 18, from 7:00-8:30 pm (includes one full hour plus Q & A and refreshments)

You’ve worked hard to build your company and your brand, but how do you get the “buzz” you need to propel your business to the next level? And how do you make sure that your “buzz” is conveying the right message and targeting the right audience?

Do you feel like you’re not getting enough media attention? Have your pitches fallen flat? Or maybe you are avoiding opportunities because you’re not sure what to say or how to handle an interview.

The media landscape is changing. The integration of traditional and new media gives you more channels than ever to get noticed and to reach your customers. While this is a great opportunity, it can also be a little overwhelming, unless you’re prepared.

Our Media Training For Entrepreneurs workshop can help you from message, to pitch, to interview. It will also help you strategically get the “buzz” out so you will feel confident and effective in promoting your business.

In this workshop you will get an inside look at how the media works and learn how to talk to a reporter/producer to get yourself noticed on-air and online!

You will also learn:

– 5 Things To Do Before You Pitch

– 10 Things To Do Before, During And After Interview That Will Make You A More Effective and Confident Communicator

– Specific Media Mistakes To Avoid

– How To Increase Your Bottom Line With Social Media

– 5 Best Ways To Market To Your Target Niche Using Social Media Strategies

– 5 Ways to Integrate Your Traditional Media Exposure With Social Media

I”m partnering with Stacey Ross, owner of SR Media Consulting and Founder of the popular website, “SanDiegoBargainMama®”.  Stacey has built a team of highly-experienced professionals who embrace traditional and new media methodologies, from the grassroots level on up, in order to increase her clients’ brand exposure in their target niche. Stacey’s work is seen regularly on local TV stations and she has been featured in publications such as The San Diego Business Journal, Entrepreneur.com, San Diego Magazine.com, The San Diego Reader, Women’s World, OnlineMom.com, and CNN.com. Stacey was honored as one of the top five “Lifestyle Bloggers” in San Diego County at the 2010 Influence SD Awards.
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One thought on “Wisdom: Media Training For Entrepreneurs-Win Over The Media Workshop

  1. Pingback: Angela Chee of The Zen Mom to be Master of Ceremonies at SD Mom’s Night Out 1 Year Anniversary Party | San Diego Moms Night Out

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