A few weeks ago on the last day of my New York trip I decided to walk through Times Square on a Sunday morning before heading to the airport. As I reach the center right near the Tkts booth I noticed dozens of people staring at a billboard, laughing, taking pictures, and tweeting. What is going on I thought? As I look up I see this!This is one of the coolest things I’ve seen. It’s called the Times Square Dunk Tank. It’s a billboard with a live webcam where the media is you! You vote via Twitter to dunk the man or the woman and then as a crowd you work together to slap a virtual beach ball to hit the target sending them into the water. Can you find me?
It’s social meets live meets mobile meets interactive media. It’s from the folks at Clear Channel and they are calling it “Crowd Play Media”-so far it’s only in NY, but who knows it maybe coming to you next!
Here’s a YouTube video if you want to see how it works. Happy Friday! What do you think? Cool or too Big Brotherish?