Headed To Blogher ’12 New York!


It’s been a year since I sat at Blogher ’11 in San Diego where PepsiCo Indra Nooyi was the keynote speaker and announced they were looking for correspondents for their Women’s Inspiration Network. Sharing stories of women, inspiration, innovation and helping people to live more balanced healthy lives, what could be better?  Now in a few days I will be return to Blogher, this time in New York as a correspondent.  I’m excited to share all the highlights and moments of inspiration with The Zen Mom readers and PepsiCo WIN.

If you’re unfamiliar with Blogher here’s a recap from last year.  This year will be the  8th annual BlogHer Conference, August 2nd-4th, bringing together more than 4,000 influential online women and some men together with 100 major brand name sponsors and top national media.  This year’s keynote speakers will be Martha Stewart on Friday, sharing her expertise as a powerful multimedia influencer and Katie Couric on Saturday.  Couric’s new venture, her daytime talk show “Katie” begins September 10, and will broadcast live, daily, in front of a studio audience in New York City and will incorporate a digital component allowing viewers and the online community to engage as well.

Soledad O’Brien, Christy Turlington Burns and Malaak Compton Rock will be discussing women influencers as change agents on Saturday afternoon. The panel highlights these three women and their activism and charitable work.

I’m also excited about Pathfinder Day.  It’s the day before the conference and I’m looking forward to connecting with a smaller group, as we explore what’s next for us in the constantly shifting online landscape.  It will give us an opportunity to sit down, embrace what we are doing, and create a vision for the future.

If you’re headed there, you’ve probably been busy getting ready.  Here are a few things that may be helpful- they are not sending out badges this year, just get them when you check-in, and the Conference App is also out.  Here’s a link to the app and conference guide.

If you’re not, here’s how you can join in from home and even win a Blogher SWAG bag.   I’ll also be sharing the highlights next week, and you can follow me on Twitter @thezenmom for live updates from New York!

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