Book Review: “The Charge”-Activating The 10 Human Drives That Make You Feel Alive


Do you ever feel stuck? I’m usually pretty motivated, but I have been feeling a bit blah lately. While I have everything I need and I’m not unhappy, why do I not feel as energetic and alive as often as I would like? I think it’s human to feel this way sometimes, but the key is how to get the spark back when we are feeling a little less than ourselves.

This is why when I was asked to review “The Charge” by Brendon Burchard- Activating the 10 human drives that make you feel alive, I was excited to check it out. Why is it that in our abundant world of choices, opportunity and connectivity so many of us feel unsatisfied and detached? That is the question posed in the book.

Burchard says people tend to live one of 3 types of lives.

The Caged Life– one where you live either in the past or in the expectation of others.

The Comfortable Life– you are engaged and thankful, but may be in a little rut, caught in the trappings of success and feel like is there has to be something more in life.

The Charged Life– one who is not restless and chasing others lives, but living the life you want and asking what you can give to the world rather than what you can get.

While I love inspirational books, there’s always a part of me that is a little critical of self-help books. What is this author going to say that is any different than what is already out there and that we don’t already know? But what I like about this book is that it actually gives you an understanding of what drives us as humans and an action plan to make changes in our lives. Each chapter covers the 10 drives (everything from Control and Caring to Change and Consciousness) as Burchard calls them. He explains them in a easy to understand way that allows you to relate, sharing anecdotes from his clients and personal experiences. He then shows you how you can harness those drives with specific actions (activators) and at the end of each chapter leaves you with questions (charge points). These questions give you the opportunity to take a deeper look inside yourself and decide what changes you want to make for your life.

Here are just a few examples:

(Control)-Control your outlook and character. Control your workflow. Action-avoid toxic people and information, don’t allow your email to take over, start your day with your priorities, not what’s in your inbox.

-(Competence) Integrating success into your identity- The importance in taking time to register all that we’ve accomplished before moving on to something else. Pride and progress is crucial to feeling competent. Action-writing down your wins.

-(Congruence)- creating a unifying self image of who you are and who you want to be. Action-Write down 3 words that describe both and live it everyday.

-(Caring)-be present and attentive to others, but also have the guts to care for yourself and ask for help when you need it.

I look forward to applying what I’ve learned to my daily life, but as he says it’s not quick fix, but reading the book did shift my thinking and give me some perspective of what I want to activate in my life.

Order your freecopy of The Chargetoday!

Share with us what makes you feel most alive for a chance to win a High Performance Academy Online Seminar with Brendon Burchard, author of The Charge(valued at $1,000).

This is a sponsored conversation written by me on behalf of Burchard Group Sponsored Conversation. The opinions and text are all mine. Burchard Group Sweepstakes and Rules.

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One thought on “Book Review: “The Charge”-Activating The 10 Human Drives That Make You Feel Alive

  1. Interesting–I can see how living a caged life can happen. It makes sense–the more you take charge of your life, the more alive you feel. I feel most alive when spending time with family & friends.

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